Chicago Loop Alliance, in partnership with the City of Chicago, has worked to maintain guidelines and ordinances in place to preserve the aesthetic appeal of the Loop for the benefit of all who live, work and play downtown.
The purpose of these mandates is to promote an attractive and gracious pedestrian environment along the State Street/Wabash Avenue and Michigan Avenue commercial corridors while reinforcing the distinctive, historic and architectural character of those streets. Chicago Loop Alliance's Design and Advocacy Committee—which consists of private sector stakeholders—meets regularly to review signage proposals from Loop businesses. The committee advocates the use of creative graphic design solutions and high-quality materials that create an animated streetscape and retail environment.
For more information on signage guidelines or to schedule a meeting with Chicago Loop Alliance's Design and Advocacy Committee please contact Michael Edwards, President and CEO of Chicago Loop Alliance.
Due to the impact of the COVID-19 pandemic, CLA has adapted the signage review process. To learn more, email Michael Edwards, President and CEO of Chicago Loop Alliance.
Signage Guidelines and Review Resources
Signage Project Review Form
The information you provide on this form will be used to evaluate your project. If possible, we ask that you provide the completed form in advance of the meeting for duplication and distribution the day of your presentation.
Signage Review Checklist
Before appearing before the CLA Design & Advocacy Committee for a signage review, we ask that presenters review information on signage ordinances and permissions.